Salha is the Executive President of TBLDC Consultants FZCO based in our Head Office in Birmingham City, United Kingdom. She is widely acknowledged as an expert on management and corporate strategy. She is responsible for all aspects of the firm's strategy, team and operations across our global network. She leads the firm in its mission to deliver the best client results in the Trainning and Management consulting industry. Salha has advised top-level management in structuring and managing portfolios, developing and implementing global strategy, Digital strategy, executing turnarounds, improving organizational effectiveness, determining marketing channel and supply chain strategies, designing both performance improvement and growth programs. She has worked across a wide array of industries, including Consumer Products, Automotive (cars and trucks), Steel, Industrial Products, Retail, Computers, Telecommunications, Electronics and Healthcare. She splits her time on active client work between the United Kingdom, Europe, Middle East and Africa. Salha holds an MBA from The London Business School.

William is the Vice President of the Company and is in Charge of the Middle East & Africa Region. He is responsible for all aspects of the firm's strategy, team and operations across the Middle East & Africa. William’s past roles include working as a Corporate Banker for Commercial Bank of Dubai where he was the bank’s lead person in several Multi-Billion Dollar Syndication Finance Projects such as the Construction of the USD. 4.5 Billion Dubai Man Made Island of Palm Jumeirah, The USD. 100 Million Emirates Aluminum Factory Project and Various Multi Billion Aircraft Purchase deals for Emirates Airlines. At present William specializes in working with large corporate transformations involving strategy, growth, cost reduction, performance improvement and organizational effectiveness. He has worked with clients in financial services, industrial products, consumer products, retail, telecommunications, energy, technology and transportation. Most recently he is the lead TBLDC Consultant in support of a new Fin Tech project with a leading Telecom Company that will revolutionize travel between Africa and the Middle East in the coming days. William is a Certified Public Accountant and holds an MBA in Strategic Management from The Ross School of Business in Michigan.

Patrice is the Executive Manager in charge of Special Projects in French Speaking Markets. He is based in our Dubai Office. He is an authority on partnering with clients to lead transformational change; develop corporate, product and channel strategy; and execute successful M&A and post-merger integration. He has more than 15 years of experience advising clients across industries, including Transport, Healthcare, Consumer products, Technology, Travel, Aerospace and Defense. Patrice holds an MBA in Strategic Management from The Ecole de commerce et de management Institut Mines-Télécom in France.

Sandra heads our trainning division and is based in Birmingham City, United Kingdom. Her focus is on driving business strategy, customer experience, operating model and complexity reduction. She also leads Social Impact initiatives for Birmingham Office. She holds an MBA from the Birmingham Business School and a B.Sc. in Accounting and Finance from The University of Bristol.